Marketing teams produce a constant stream of visual content: social posts, ads, email headers, presentations, event materials and landing page graphics. Much of it is created by marketers rather than trained designers, so the right tool needs to make quality output easy while protecting brand consistency across many hands.
Updated September 25, 2026 · 3 picks · selections are editorial and never sponsored
We ranked these tools on how well they serve that workflow. The most important factors are the speed of producing common formats, the strength of brand controls such as locked templates and shared assets, collaboration and approval features, and how well the tool fits alongside the professional design tools a brand or web team may already use.
Templates and resizing that turn a campaign idea into multiple channel assets quickly.
Shared logos, colors, fonts and templates that keep non-designers on brand.
Comments, sharing and approvals that fit a team's review process.
How well assets move between the tool and the team's other design and publishing tools.
| Criterion |  Canva |  Adobe Express |  Figma |
|---|---|---|---|
| Templates | Huge, broad template library | Large, marketing-focused library | Community files, UI kits |
| Collaboration | Real-time, team-friendly | Shared projects and comments | Best-in-class real-time multiplayer |
| Brand controls | Brand kits on paid plans | Brand kits plus CC libraries | Design systems via libraries |
| Design precision | Moderate; not vector-precise | Moderate; quick-edit focus | High, pixel and vector precise |
| Learning curve | Very low learning curve | Low learning curve | Moderate to steep |
| Pricing | See vendor | Verify | From $16 |
| Editorial score | Not yet scored |
Canva lets marketers of any skill level produce on-brand content across nearly every format, with brand kits, shared templates and collaboration built for teams.
Brand controls sit on paid plans, and heavily used templates need customizing to avoid a generic look.
Adobe Express fits marketing teams that already use Creative Cloud, since brand assets from Photoshop or Illustrator flow in through shared libraries.
Teams outside the Adobe ecosystem gain less from its integration advantages.
Figma suits marketing teams that design landing pages, web graphics and campaign systems alongside product or web designers.
It is slower than template editors for quick social content and assumes some design skill.
Template editors are faster for most day-to-day campaign assets created by marketers. Figma is valuable when the marketing team designs web pages or works closely with product designers on shared design systems.
Use a tool with brand kits and shared templates, restrict edits to key elements where possible, and give the team a small set of approved starting templates for common formats.
A template editor can cover most everyday content, but many teams pair it with a professional tool for brand identity, web design or complex illustration work.